ALANA STATS
African, Latin@, Asian, Native American
The buying power of ALANA communities in 2008 was $1.5 trillion, a 227 percent increase from previous year.
Selig Center for Economic Growth
There are 41.1 million African Americans in the United States. That's 13.5 percent of the total U.S. population of 301.6 million.
U.S. Census Bureau
"We need to be especially mindful of the specific stories, experiences, and characteristics of unique racial/ethnic groups and that we cannot automatically assume that just because they share some general similarities that they are all alike or that there are no differences among them."
C.N. Le
Sometime between 2020 and 2025, the percentage of foreign-born will surpass the historic peak reached a century ago during the last big immigration wave. New immigrants and their children and grandchildren born in the USA will account for 82 percent of the population increase from 2005 to 2050.
USA Today February 2008
In 2008, Hispanic buying power was $951 billion; African American buying power was $913 billion - "larger than the entire economies of all but 13 countries in the world."
Selig Center for Economic Growth